When it comes to promoting an event or increasing brand awareness, using paid social media campaigns can be a valuable component. Using paid ads can

5. Using the wrong tone of voice Your tone of voice is an integral part of your brand and it is the driving force for

With over 80% of social media users following business accounts, it’s a very effective way to connect and engage with your audience online. Posting consistently

You’ve already got an established fan base who are loyal to your brand and attend all of your concerts, but gaining new fans can be

An Instagram competition is a great way of getting people to engage with your content whilst increasing the visibility of your event brand. To help

Do not provide a generic response   Providing a generic response will really annoy the guest and cause further frustration. A good way to make

When you start promoting your events, social media is the most effective marketing tool. But with over 3 billion social media users, you have to

Instagram is well-known among event planners for such good engagement levels, however are these engagements actually leading to ticket sales? It’s important to track your

Facebook is an event owner’s saviour when it comes to event marketing. The platform boats more than 550 million users engaging with Facebook Events each