Are you a business with an upcoming event?
1. Build up an email list
Email is one of the most effective marketing strategies. Everybody checks their emails daily; According to research by The Relevancy Group, 66% of online consumers check their email account multiple times per day. This shows a potentially huge audience, but first… you need to collect customers emails.
It’s vital that you collect customers emails whenever possible. For example, when a new customer purchases their first event, always ensure to ask for their email addresses. Likewise, after existing events, always ask for attendees to leave their emails so you can send further emails about upcoming events that they may potentially be interested in.
However, as with any form of marketing, it must be relevant to the customer. You want to ensure you are not spamming customers otherwise they may remove themselves as a subscriber, whilst also potentially damaging the brand’s image.
For example, if you collect a big list of email addresses at the end of a cooking class, you can use this list to promote further baking/food type events as you already know they have an interest in this topic. Whereas it may be slightly ineffective to send this person an email promoting a sports event.
2. Utilise Social media stories
Most business owners are so busy worrying about the logistics of running their business that they don’t have the time to give social media the time it deserves. Not many business owners understand the importance of using social media stories.
Stories are short posts that only stay active for 24 hours. They are a great way to showcase what’s been happening most recently and can be used to make the viewer feel as though they are at the event. You can be uploading and updating your stories throughout the event to show others what they are missing out on! For example, if you run a cake baking class, you can video the full day in short snippets. At the beginning, you can record yourself preparing the ingredients and discussing cakes before showing the process and eventually the finished product. To make this even more effective, you can ask various attendees to video a short ‘testimonial’ video which will help build trust with your followers and persuade them to attend your next event.
Making sure your stories are relevant is a key factor to success. If your audience has a huge passion for sport, it makes sense to keep your stories engaging and interesting by reviewing the latest sports news or promoting your upcoming sports events.
3. Text Messages
This form of marketing is a great way to send a more personal and friendly message. For example if your music event is soon approaching and you want to sell your last remaining tickets, you could send out a text with special event discounts. Text messages are usually a lot less formal than emails which means you can send a message in a more friendly manner, to make them feel as though it were a friend texting them. This may increase the chances of them checking out your event and possibly attending.
As text messages are regarded as more personal, it may offer a sense of exclusivity to the recipient and encourage them to make good use of your discounted offer.
It is just as important that you include a direct link to your event within the text message. It’s highly unlikely the user will spend time searching for such an event, so it’s much more effective to make life easier for them and give them a link. For this to be effective, it’s best to have an established landing page with all of the relevant details and important information for the specific event.
4. Use the Pub-it app
Yes, that’s one of the Pubit Perks! Our Free app boasts a Notification system, that allows users to get notified whenever a venue updates their event listings. Again, this helps people stay up to date and be the first to know about up-coming events.
From a business perspective, this is a great tool and has many benefits. Most people never leave their house without their phone, so these real-time notifications are almost guaranteed to be seen by all users of our app. This is going to stimulate conversation with their friends and build interest towards your event – meaning more website views and hopefully, an increase in ticket sales!
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